At the recent CanadianSME Small Business Show 2025, we had the opportunity to attend an inspiring keynote delivered by Paul Gaspar, Director of Small Business at UPS® Canada. His talk focused on how AI-driven order management and logistics solutions are enabling small and medium-sized enterprises (SMEs) in Canada to navigate global markets with greater ease and efficiency.
Paul emphasized the increasing need for intelligent, automated tools that simplify the complexities of shipping, order tracking, and cross-border compliance. Through its suite of digital solutions, UPS is helping Canadian businesses streamline operations and reduce friction in global trade, regardless of their size.
A Shared Vision for Smarter Trade
At CASEAN Ag, Paul’s keynote deeply resonated with our own mission. We are building a platform specifically tailored to the Canadian agri-export sector, with a focus on small and mid-sized producers looking to scale globally. Like UPS, we believe in leveraging AI and smart digital tools to empower businesses—not only to manage operations efficiently, but to make informed, data-driven decisions that reduce risk and unlock new markets.
In many ways, we see CASEAN Ag SmartLink as a “UPS tool for agriculture”—a specialized platform that brings together:
- AI-assisted logistics planning and compliance
- Real-time export market intelligence
- Custom dashboards based on farm size, production volume, and export activity
- Seamless support for onboarding and documentation
Together, these features enable agri-businesses to overcome traditional barriers to trade, such as documentation complexity, regulatory compliance, and lack of market access.
Collaboration is the Future of SME Growth
As Paul highlighted, collaboration between solution providers—from logistics giants like UPS to sector-specific platforms like CASEAN Ag—will be key to strengthening Canada’s SME ecosystem. The alignment between our tools and UPS’s scalable infrastructure opens up exciting possibilities for agricultural exporters looking to move their goods faster, smarter, and farther.
Final Thoughts
The CanadianSME Small Business Show 2025 made it clear that the future of business lies at the intersection of technology, collaboration, and global ambition. We extend our sincere thanks to Paul Gaspar and the UPS Canada team for their leadership in making global trade more accessible to Canadian entrepreneurs.
As CASEAN Ag continues to grow, we are proud to stand alongside forward-thinking partners who share our commitment to digitally transforming the export journey—starting with Canadian agriculture.
Interested in learning how CASEAN can support your agri-export journey?
📩 Contact us today or sign up for early access to our platform.
